Hi Friends! Happy Wednesday!
Quick question… when did it become September? I feel like I was just complaining that it was still cold out and now summer is over and it’s pretty much Christmas. No joke though, the Macy’s at my mall is ALREADY decorated for Christmas. Lit trees up and all!
Anyways, today we are talking all about New York Fashion Week since tomorrow kicks off the official start of it. I haven’t talked about NYFW in years!!
When I worked in PR and when I was an assistant working at magazines, fashion month consumed my life. It was always the busiest and most stressful time at work. Although, it was torture at work, it was one of my favorite parts about working in fashion. And being a blogger as well, it was cool being able to attend shows and events. I was all for it. There’s just a feeling in the air when fashion week rolls around that I used to love. My favorite bloggers were in the city, the hustle and bustle just seemed more glamorous and overall it was just an exciting time.
To be honest, my feelings have changed over the past few years which is why I’ve opted to sit out of fashion week. Having to deal with the stress at work really turned me off to it, but I also hated that it was no longer about the clothes and the designers and more about the street style stars and the bloggers that so desperately wanted to be street style stars. I used to totally fan girl at NYFW and share my excitement that I was even invited to these shows and honored that I could see these amazing designs in person. But, recently, I’ve noticed that the excitement is gone for so many people and replaced with a sense of entitlement with a hint of bragging and everyone just trying to be cool. It brings out the worst in a lot of people to be honest.
Captions and posts read “Oh I’m so busy, so many meetings and shows, I’m constantly running around, I don’t have time for everything.” And it’s no longer happy and excited people taking on NYFW and instead it’s been replaced with 101 people thinking they are entitled to go these events and thinking they are experts on everything.
With that being said, I will always have a soft spot for NYFW and I think if you want to attend events and shows and have good intentions and a good approach to it, it could be a really great experience. I’ve been to shows in September with a heat wave, shows in February when there is a full on snow storm, shows in Lincoln Center, Skylight Clarkson Square, Skylight at Moynihan Station, I’ve been front row, standing, attended as a magazine employee and as an independent blogger. And I’m a native New Yorker, so I’ve picked up a tip or two during my time and today I wanted to share my point of view and some insight into NYFW.
There are a ton of different posts out there on how to attend and get invites and pitch yourself and work with hotels that are so helpful. That is not my speciality though and besides the information is already out there. So I wanted to share a few tips of things you may not know, things people usually don’t share and things that I couldn’t really find info on when I was doing research.
SHOWS ARE OVER IN THE BLINK OF AN EYE
You spend all night figuring out what you’re going to wear, you then spend all morning getting ready for the show, you wait on line to have your ticket scanned and enter the venue, you wait on line again to actually go into the studio, you’re dealing with the crowds until the show starts and BAM, 5 minutes later it’s done.
That was one of the things that I was most surprised about when I first started attending and working shows. The actual show is truly 5 minutes long. And then everyone is up and out and on to the next. I actually prefer presentations more than shows because you can come and go at your own pace. But, I bring this up because I don’t think you should spend a lot of time stressing over one show because it’s over in the blink of an eye.
So just take it all in, go with the flow and enjoy the experience. And take the opportunity to explore New York. You’re not going to be at meetings and shows all day so take the time to explore a new cafe or restaurant or landmark and make the most out of your time here. I know it seems like everyone is always running around, but I can guarantee you, unless you are a magazine editor or a super top blogger, you will have downtime. Even the editors I worked for, had time between shows during fashion week. So don’t put all your eggs in one basket, focusing on one show and instead get out there and meet people and explore New York.
SHOWS ALWAYS START LATE
I learned this season after season and although it can be annoying, it actually works. Say you have a show at 3 and at 3:30. I can guarantee you, the 3:00 show will start at 3:30 and the 3:30 show will start at 4. 100% guarantee you that. So don’t leave your first show just to make your second one because I’m telling you, you will just be waiting longer for that second show.
Presentations however, may wrap up earlier so don’t wait until the last minute to come running through that door because once the editors and the VIP guests come rolling through and the crowds start dying down, the PR agency will try to wrap a presentation up early.
DON’T KILL YOURSELF OVER NYFW
It’s just a week and it’s just fashion. So pack a pair of comfortable shoes and change into your heels outside of the venue rather than getting blisters. Be mindful of the weather. You don’t have to rock layers upon layers in a heatwave and you don’t have to rock a cute slip dress in the middle of a snowstorm. Just go with the flow. If you try to schedule every second of the day, you’re bound to get disappointed.
Most people who visit New York opt to take cabs, ubers, lyfts, etc everywhere and that stuff definitely adds up. Not to mention, visiting different restaurants, cafes, bars, stores etc will also be a pretty penny. So just be sure to budget accordingly so you’re not shocked when you see your credit card at the end of the trip.
I know it’s a totally unpopular opinion, but I think you should make an effort to get acquainted with the subway system. I promise it’s not as scary as it seems and a metro card will not only be more cost efficient, but it’ll definitely make you feel like a local. If you have the google maps app, it’ll tell you which trains to take, where to catch them and when they are coming.
I will say, the trains do run slower on off peak hours and will be crowded during rush hours, but I think it’ll still be faster than sitting in traffic. At least try it out once while you’re here!
IT’S NOT AS GLAMOROUS AS YOU SEE ON INSTAGRAM
Recently, when I think of NYFW, I always think of all the glamorous shots of big blogger groups all dressed up with heels, walking through cobblestone streets rushing to show after show. Since it’s the unofficial start of fall, so many people are already styling fall inspired outfits and everyone is just glamorous and beautiful.
Well, let me tell you, that perfectly edited photo tells a very different story behind the scenes. I want to clarify, I’m not being a hater. I love those perfectly edited action shots. And I think the behind the scenes are quite fun and you’re creating memories, but I just don’t want you walking into it naive like I did.
Since the September shows are upon us, it’s definitely hot. There is usually a heat wave falling upon NYC during NYFW so although everyone looks cool in their fall apparel, I can guarantee you, everyone is sweating bullets. And not everyone is running around in heels, most people carry a change of shoes in their bag. It’s much more realistic and you’ll move faster between shows and meetings. It’s also super crowded so you really have to work to get that great Instagram worthy shot or a photo next to a NYFW sign.
Also, there are photographers everywhere and honestly they’re just trying to get photos of the models or the editors or the top tier bloggers so don’t be offended if no one photographs you. Plus, they’re quite aggressive because they’re trying to get their shot and do their job so I normally steer clear out of their way. I know in the past, that has always been a hot button issue because everyone wants to be photographed and they feel as if their outfit isn’t a hit if they are not. I can assure you, you look great, you don’t need a street photographer to validate you so just keep doing your thing.
BE AUTHENTIC WITH YOUR AUDIENCE
While NYFW may seem exciting for you and your blogger peers, not everyone else may be in to it. It’s kind of like the Nordstrom sale to be honest. If you’re not a blogger, you’re totally over it. So just be sure when creating content and posting photos that you don’t just focus on fashion week and brag about rushing off to all these meetings and shows because it can leave a bad taste in your audience’s mouth.
I know for me personally, it’s always a turn off when someone is like “My OOTD for a day of rushing off to meetings. I have such a busy schedule today!” Instead, be real with your audience. If you’re excited, show that, if you’re nervous, show that, if the heat is so ridiculous you can’t even deal, tell me that! Plus it’ll help you stand out from the sea of other NYFW posts.
DON’T SNAP A MILLION PHOTOS AT SHOWS
It’s just so unnecessary. The lighting at shows or presentations or any NYFW events are always super dark and never flattering.
So don’t worry about trying to photograph each outfit and model. Those photos never do well on Instagram anyways and frankly no one wants to see that on Instagram stories either.
Focus on getting great pics of your outfits, your group or even NYC because those do so much better and it tells a better story. And besides, every show and presentation will be on Vogue Runway so you can always look back later or use those images if you’re doing a post. I personally like to download the Vogue Runway app every time NYFW rolls around because I genuinely like seeing the new designs.
Be in the moment and take in the experience rather than fighting your iPhone through the crowd.
KNOW YOUR PLACE
That sounds super harsh, but I didn’t know how else to phrase this!
During my time at NYFW, I’ve seen people throw fits and tantrums because they aren’t happy with their seats or if they get a standing ticket. I’ve seen people demand to talk to their PR contact if they don’t get their way or get offended when their PR contact doesn’t recognize them. The reality is, NYFW is a very busy and stressful time for those in the industry. A lot of work goes into that 5 minute show or that 2 hour presentation to make it glamorous and perfect. That PR person you’re yelling at, has been working long hours for weeks and running on no sleep and lots of coffee. Be kind.
And at the end of the day, the event is about the designer and the brand and their work, it’s not about you. You are merely a guest. Working on a blog and basically being your brand, everything centers around you. You focus on your brand and yourself all the time, but realize that when you go to these events, it’s not about you. There is no shame in introducing yourself to a PR contact and putting a face to a name. Don’t be offended if they don’t recognize you or roll out the red carpet. They’ve been emailing 100 different people and working on 100 different things so again be kind.
And on the topic of seating. There’s nothing wrong with a standing ticket. And besides, not everyone shows up to shows so right before the show starts, the PR team will walk around and herd the standing tickets into seats to fill up the rows. So just be smart with where you stand and get ready to grab those seats! But, be sure to wait for the invite or go as the show starts since there is nothing worse than the walk of shame when you have to move because you’re in someone else’s seat.
WHAT DO YOU WANT TO GET OUT OF THIS EXPERIENCE?
While NYFW is no longer my speed and my focus, I really do think it’s a fun and great time. And I believe you can get a lot out of the experience, you just need to set your expectations and figure out what you want from this experience.
Don’t focus too much on getting into every show or presentation or getting photographed by street style photographers. Instead, get a group together and meet some new bloggers or reach out to brands you want to connect with to see if you can meet up. Focus on getting really cool photos around NYC for your blog.
And put yourself out there and say hi to your favorite bloggers. I used to approach my faves when I saw them and it was my favorite part about fashion week. So many people kept to themselves and tried to act cool, but I would totally fan girl out. I’ve meet Wendy of Wendy’s Lookbook, Julia of Gal Meets Glam and Rachel of Pink Peonies and they were so kind and definitely the highlight of my experience.
Just do you, be you and be true to who you are and I’ll promise you’ll have fun.
Now, it’s your turn! Tell me… are you attending NYFW? Have you ever attended? Are you even interested? I would love to hear your thoughts below because my opinion on the topic has changed so much over these past four years.
I hope you enjoyed this post and thank you so much for stopping by and reading!
If you’re attending NYFW, I hope you have a great time and please feel free to reach out with any questions.
Loving this NYFW feature? Take a look here for more of my spring/summer favorites!
Shop My Non-NYFW (lol) Vacation Outfit!